MD2's MDM solution offers mechanisms for collecting, organizing, enriching, unifying customer data (360º View of the customer) and products and distribution for other strategic applications such as CRM, BI, BA, Machine Learning, Chatbots, Campaign Automation, Customer Service , etc, or even feedback from operating and tactical systems. Data may be distributed across different platforms and data silos and may have different types and formats. MD2 is the national leader in Master Data Management solution deployments.
MD2's MDM solution offers mechanisms for collecting, organizing, enriching, unifying customer data (360º View of the customer) and products and distribution for other strategic applications such as CRM, BI, BA, Machine Learning, Chatbots, Campaign Automation, Customer Service , etc, or even feedback from operating and tactical systems. Data may be distributed across different platforms and data silos and may have different types and formats. MD2 is the national leader in Master Data Management solution deployments.
MD2's Team of Experts is ready to help you choose the most appropriate and best tools for your company to stand out in the market.
MD2's Team of Experts is ready to help you choose the most appropriate and best tools for your company to stand out in the market.
Gestão de riscos e compliance com a LGPD para os ativos de dados no Data Lakehouse
MD2 has extensive experience in projects of bases integration of several domains as customers and products, culminating in a unique data platform (master data management) and projects of data integration/analysis in corporations of great expression in the national and international market. We hold a considerable portfolio of projects successfully delivered in this segment and the recognition of our clients and the manufacturer IBM puts us in a prominent position in the Brazilian IT market.
MDM has a deep context of data reengineering, involving requirements such as wide connectivity with various data sources, high performance using massive parallel processing for treatment of tens of millions of records), multilayer data model to ensure complete governance in all stages of processing involving the collection of data, the critical processes and data sanitation to apply the routines of quality treatment and retention for curation and especially the mature identity resolution mechanisms to promote the unification of records at the corporate level in a secure and reliable way, maintaining traceability with their respective origins.
An MDM solution requires sophisticated and mature people registry correlation algorithms, which take relevant investments to structure (based on the experience of implementing these algorithms for different industry segments and involving a range of people profiles treated for generating this data hub) and that need to be in constant evolution.
Com a utilização intensa de data lakehouses pelas empresas brasileiras, a MD2 entendeu as novas necessidades especificas desses ambientes e estendeu as funcionalidades do MD2 Quality Manager para incluir a gestão de riscos ocasionadas pela existência e uso dos dados nas plataformas lakehouse em nuvem, assim, os processos de ingestão de dados, transferência internacional, existência de dados pessoais nas landing zones, e nas camadas de dados, sejam bronze, prata ou ouro podem ser identificadas, formalizadas e os aspectos da LGPD podem ser então monitorados e adequados de forma continua.
Para aspectos relevantes como aplicação de algoritmos automatizados de uso de dados pessoais, que a lei regula, e atendimento aos novos direitos dos titulares previstos na LGPD, O MD2 Quality Manager permite o mapeamento automáticos dos dados pessoais e realiza rastreamento de dados pessoais no data lakehouse, assim, integra essas informações aos processos de gestão de riscos e portal de gestão das requisições dos titulares.
Os dados pessoais podem existir e serem utilizados no data lakehouse para uso intenso analítico e aplicação de automação e inteligência artificial, mas precisam estar obrigatoriamente vinculados a processos de negócios onde as finalidades, base legal, segurança e validade dos tratamentos precisam estar claros e gerenciados.
O MD2 Quality Manager oferece as facilidades e recursos modernos para que as empresas possam usufruir dos benefícios das plataformas moderna de dados e Inteligência artificial e estarem em conformidade com as leis de privacidade de dados.
O MD2 Quality Manager for Lakehouse possui suporte completo para integração com a plataforma Databricks Data Lakehouse, uma plataforma de dados, análises e Inteligência Artificial que revoluciona o mundo de gestão e análise de dados.
